The New Rules of Relevance: Adapting to AI, Attention, and Acceleration
Part 6 of the Marketing Above the Noise series
Our next Marketing Above the Noise roundtable brings something new: three expert voices, one essential conversation.
In this special session, we’re handing the mic to Jan, Evan, and Harry—each bringing a unique perspective on how AI is reshaping the marketing landscape and what it means for staying relevant in an era of mass automation.
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Jan will spotlight DCC’s latest innovations—including H2AI, The 3 Pillars, Office Hours, and TIITM—revealing how these tools support marketers and creators as they adapt to new demands and opportunities.
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Evan, stepping into the speaker role after previously hosting our series, will share why today’s marketing strategies must evolve. With AI producing content at scale, brands risk being overwhelmed by noise unless they rethink their approach quickly.
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Harry will introduce the concepts of Publishing 3.0 and 4.0, showing how AI, creators, and platforms are reconfiguring the rules of content discovery and monetization.
This session will give you:
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A reality check on where AI is taking us
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Tactical moves to future-proof your marketing
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A glimpse at the bold tools and ideas shaping the next chapter
With three dynamic speakers and a rapidly evolving topic, this roundtable promises fresh insight and real-world tactics for anyone navigating the AI-powered marketing age.
Meet the Speakers
Overview & Agenda
Join us as we explore how marketers and creators can stay relevant, visible, and valuable in a world where AI is reshaping the rules in real time. This dynamic session brings together three expert voices to unpack:
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How AI-generated content is flooding the landscape—and what smart marketers must do to rise above it
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What Publishing 3.0 and 4.0 mean for content strategy, attention, and trust
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How new innovations like H2AI, the 3 Pillars, and Office Hours are giving creators and marketers a strategic edge
As AI accelerates content production and disrupts discovery, staying competitive isn’t just about keeping up—it’s about showing up with clarity, creativity, and a plan.
This isn’t just a conversation about the future. It’s a strategy session for what’s happening right now.
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Networking Roundtable Format
Interactive Workshop
Our hosts and expert speakers conduct an interactive session that offers strategies to propel your business.
Breakout Room Conversations
We split up into smaller groups to brainstorm, review case studies, network, and leverage the group's experience.
Q&A
Session
At the end of the call, we convene in the main Zoom room to recap and answer any questions.
Register Here for Free
Previous Topics
The Pros and Cons of Using AI in Non-Fiction Book Creation & Editing (September 19, 2024)
Navigating IP & AI: What Authors and Coaches Need to Know about the Pirates of Silicon Valley (October 23, 2024)
Crafting Your Voice Brand: Leveraging AI for Podcast and Audiobook Production (December 12, 2024)
From Expert to Empire: Scaling Your Knowledge to 7 Figures (January 22, 2025)
Beyond Borders: How to Build a Truly Global Brand
(February 27, 2025)
The Influencer is the Message
(March 26, 2025)
Publishing Without AI—Is It Possible, Desirable, or Necessary?
(April 30, 2025)
Terms, Tech, and Takebacks: What Every Creator Must Know About AI and IP
(June 05, 2025)
Previous Speakers

About Digital Content Creators
Digital Content Creators (DCC) is your go-to partner for transforming ideas into impactful content. As a full-service agency specializing in publishing and eLearning solutions, we empower authors, coaches, and educators to reach their audiences effectively. Our expert team guides you through every step, from crafting polished print books, eBooks, and audiobooks to developing engaging, interactive eLearning courses. We harness cutting-edge technology and human expertise to bring your vision to life, whether it's through gamification, scenario-based learning, or traditional formats.
At DCC, we're not just service providers – we're collaborators dedicated to amplifying your voice, extending your reach, and revolutionizing how you connect with your audience.
About the 3 Pillars of Influence
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1. Book Production: Our team ensures your book is professional, attractive, and competitive. We handle everything from design to distribution, delivering on time and within budget. With rapid turnaround and access to major sales platforms, DCC transforms your manuscript into a market-ready masterpiece. Let us bring your vision to life.

2. eLearning Course Development: Turn your expertise into powerful eLearning courses that scale your business and can generate passive income. Our instructional and graphic designers convert your knowledge into engaging, interactive courses. We create custom content that resonates with learners and elevates your brand.
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3. Social Content OS: We install a customized Human2AI Marketing Operating System for post-publishing to scale your influence across multiple channels. Plan, generate, edit, repurpose, and publish material at record speeds. So you can focus on networking for new business and building customer relationships.
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