Office Hours: Helping You Create What Matters Most

How was your week?

Mine, some deep soul searching as we approach our first Office Hours next Friday, and as we think about the topic of our next roundtable. (Any suggestions would be welcome.)

I’ve got to get something off my chest.

After 50 years of helping people share their ideas and expertise with the world, I still see something that frustrates me — and, honestly, it breaks my heart a little.

Brilliant experts. Completely invisible.

Not because they don’t know their stuff. Not because they don’t deliver. But because nobody even knows they’re out there.

Last week, I had a virtual cup of coffee with someone who has been quietly helping coaches create their books and build their authority for 15 years. Thoughtful. Smart. Proven results. Clients love her. And yet… when I mentioned her name to others in our industry? Blank stares. Meanwhile, the loud ones with the flashy marketing and shallow substance continue to soak up all the attention.

It bothers me. More than it probably should.

Maybe it’s because I know what it feels like to have something real to offer, and wonder if anyone’s even paying attention. Or maybe it’s just that I’ve spent a career fighting to get meaningful work noticed in a noisy, gimmicky world. First, great magazines from around the world, and now great content that needs to be seen.

And here’s what really keeps me up at night: How many breakthroughs never reach the people who need them?

How many experts quietly give up because they can’t cut through the noise?

How much wisdom stays locked up because nobody teaches them how to share it?

I don’t have all the answers. But I do know this: you don’t have to stay invisible.

That’s why Beth and I are starting something new: Office Hours.

Office Hours

We created Office Hours for authors, creators, and thought leaders who care about what they’re building and want a space to discuss it, gain clarity, and move forward.

We bring decades of experience helping people bring their ideas to life in print, online, and beyond.

• Writing and publishing books that build authority and legacy.

• Creating digital and e-learning products that scale your impact.

• Crafting AI workflows that are tailored to help you create and distribute your content where it matters.

• Navigating platforms and distribution to get your work seen and sold.

Beth is a master coach and strategist. She’s helped countless people cut through the noise and actually get things done. As former Director of Marketing and Sales at Kirkus Reviews, Beth worked on book marketing and special media projects with clients such as Random House, Penguin, Hachette, MacMillan, Scholastic, Wiley, and many others. She has also counseled countless indie authors on how to efficiently bring new titles to market.

I, on the other hand, have over 30 years in all phases of publishing (including distribution, marketing, and production). Together, we bring both sides of the creative and business equation to help you find your next step.

We will also have expert guests with various specialties drop in, bringing a fresh perspective and deep expertise on topics that matter to all of us.

That’s what this is about. That’s what keeps us showing up.

You don’t have to go it alone.

Join us here » https://calendly.com/janzucker/dcc-office-hours

We’re saving you a seat. Hope you’ll take it.

Warmly,

Jan

P.S. — Some of the best conversations happen when we stop trying to sell each other something… and just start helping.

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