The Secrets of LinkedIn — and the Guy Who Actually Knows Them

Hi…. How was your week?

Ours? Let’s just say it’s been busy — in the best possible way.

We didn’t forget the newsletter. We pressed pause. On purpose.

Because we’ve been working behind the scenes on something worth the wait.

Actually, three things that all tie together.

And the first one kicks off next week.

1. The Roundtable — The Secrets of LinkedIn

Next week, we’re bringing in someone who really knows how LinkedIn works — not just the algorithm, but the art of showing up.

Junaid Khalid, CEO of Ertiqah, is joining us for the next Networking Roundtable.

He’s a multi-channel organic marketing strategist who builds AI-powered marketing agents for lean startups — and he’s the mind behind LiGo and AudioAI, two tools reshaping how founders scale their visibility.

But Junaid’s edge isn’t the tech — it’s how he uses it.

He’ll show us what actually works on LinkedIn today:

• How to grow without losing authenticity

• What to automate (and what never to)

• How to build authority that lasts longer than the latest trend

This isn’t a “growth hack” session. It’s real strategy from someone who’s tested it, refined it, and made it work.

If you’ve been trying to figure out how to build credibility and connection on LinkedIn — this Roundtable will connect the dots.

We’ve spent months building this series for people who get it — people who want to grow, not game the system.

So if that’s you, I’ll see you there. Bring your questions, your curiosity, and maybe a story or two of your own.

We’re going to make this one count.

[Reserve Your Seat →]

2. Substack + Medium — Where the Bigger Ideas Live

We’ve already started publishing on Substack and Medium, expanding our space for deeper conversations — beyond what fits in a single post.

That’s where you’ll find the full stories, the unfiltered insights, and the behind-the-scenes perspective that fuel what we’re building here.

3. NaNoWriMo — The Challenge That Starts It All

November’s right around the corner, and we’re joining NaNoWriMo.

But not to write fiction — to write our stories.

The ones that built our businesses. The ones that shaped how we think. The ones worth remembering.

We’ll be writing together all month long — one day, one page, one honest draft at a time.

Three things. One direction.

This next chapter is about building authority, creating depth, and doing it together.

So whether you join the Roundtable, follow along on Substack and Medium, or start writing your story this November — you’re part of something bigger.

Let’s make it count.

Warmly,

Jan

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