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Your LinkedIn network is worthless (and we can prove it)

ree

Hi there,

Quick personal note before I get into it — yesterday was my birthday 🎉. It got me reflecting a bit, and I couldn’t help but notice how many people “liked” the post… but how few would actually pick up the phone if I called them.

And that’s the uncomfortable question I want to throw your way, too: How many of your LinkedIn connections would actually answer if you dialed them right now?

10%? 5%? Less?

The truth is, we’ve all been played. We’ve been told to “build our network,” “post consistently,” and “engage authentically.” Meanwhile, LinkedIn’s algorithm decides who sees your content based on what… the weather? Their mood? How much you willing to pay for ads?


It’s time someone called BS on the whole charade. That’s why we’re launching a 3-part roundtable series — and kicking it off with none other than Michael J. Kainatsky.


This isn’t about tearing LinkedIn down; it’s about building something real. I’d love for you to be part of it.


Meet Your Wake-Up Call


Michael has nearly 30,000 followers on LinkedIn — and he’s the first to say the number is worthless. He’s built influence by being brutally honest in a sea of polite performance.


  • The Network Reality Check - “Your network ain’t sh*t if you don’t do anything with it. I promise you, the numbers mean nothing.”

  • The Algorithm Exposé - “LinkedIn is broken. Is reach really earned or assigned? The algorithm thinks it knows what people want. But the people clearly thought otherwise.”

  • The Connection Charade - “We all just click connect all day, but don’t actually care for connection. Isn’t that what I just did after 12 years of being connected? Would you like me to put it on my calendar for 2027 haha?”


He doesn’t say these things to get likes. He says them because they’re true. And here’s the kicker: his contrarian honesty drives more engagement than the hacks everyone else is pushing.


The LinkedIn Intervention: September 25


This isn't another webinar about "optimizing your LinkedIn strategy." This is an intervention for people who are tired of playing a rigged game.

We're going to dissect:


  1. Why your thousands of connections are probably worthless

  2. How LinkedIn's algorithm manipulates your reach arbitrarily

  3. The performance theater that passes for "professional networking"

  4. Michael's insider playbook for actually building relationships that matter


Here's Michael's challenge to you:


Before you even think about attending, go read his LinkedIn profile. He wants you to know exactly where he's coming from, so there are no surprises when he starts dismantling everything you thought you knew about LinkedIn.



Fair warning: This round table isn't for everyone. If you're comfortable chasing vanity metrics and playing LinkedIn's game, skip this one.


But if you're ready to stop being manipulated and start using LinkedIn on your own terms...



This isn't just another event. It's your intervention.


See you there (if you're brave enough),


Jan


P.S. - Michael specifically asked me to mention: "If they're not willing to read my profile first, they're not ready for what I have to say." Consider yourself warned.

ree

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