There is a specific moment known to book lovers that only comes as you read the final words of an incredible book. There is a sense of contentment usually accompanied by a long, relaxed sigh. As you close the book, you may briefly glance at the author's bio before setting it down forever. As an author, you don’t want that final moment to mean that you are forgotten; you want them to remember you.
Why Building a Lasting Relationship is Important
Building a lasting relationship with your readers is vital for the success of your past, current, and future publications. For a more in-depth explanation as to why this is important, please read our article “Why Independent Authors Can Make Big Money by Building Lasting Relationships with Readers.”
Ideas to Build a Lasting Relationship with Readers
Reader relationships shouldn’t end when readers finish your book. As an author, your goal is to continue to connect and engage with the reader long after they have finished reading your book. How do you do this?
Building a Loyal Audience
The first action to building a lasting relationship is becoming a fixture in the reader’s day to day life. With the plethora of available technology, there is a vast array of available resources to connect and engage with the reader. Whether posting a picture of your writing routine on Instagram, doing a Q&A on YouTube, or sending a personal email to a fan, taking those little steps will create a broad and loyal audience.
Additional Revenue Opportunities
The second course of action is pursuing additional revenue opportunities. Just because your book is over, it doesn’t mean that there is nothing more to add. Additional writing options could be adding a sequel, prequel, or a spin-off to the original book. If applicable to your content, another option would be to become a consultant, provide lectures, or give in-person demos. Turning to technology, you could create a game, a virtual experience, or, one of the hottest options available right now, is releasing an eLearning course.
Which Types of Authors are Most Compatible for eLearning Content
Not all written content can be turned into an eLearning course as it simply wouldn’t make sense.
However, there is quite a lot of content that is amenable to be augmented with course work. The easiest way to determine if your content is appropriate for an eLearning course is to imagine learning it in a classroom. Can it be expanded into lessons with more in-depth information that, in turn, could be tested? Many non-fiction authors, instructors, educators, industry specialists, and self-help authors successfully transform their content into engaging eLearning courses.
Are you thinking of turning your written work into an eLearning course, but have no idea where to start?
We would love to help you! Book a free consultation with us today to learn how you can continue to generate profit long after your book has been published.