Right now, you are likely doing one of three things. You are thinking of writing a book, are in the process of writing a book, or you just finished writing a book. No matter what phase you are in the process, one thing remains the same. You want your book to be a success.
Many self-published independent authors believe that the most critical aspect of writing a book is the book itself, and they are wrong! They go through the entire process of releasing the book to then leave thousands, possibly hundreds of thousands, of dollars on the table because they missed a crucial step. That crucial step is building lasting relationships with readers.
The Importance of Building a Lasting Relationship with Readers
Let’s be honest; do you remember the author of every book you’ve ever enjoyed? Probably not, unless they made a lasting impression with you beyond the confines of the written word. Many readers guzzle books down like lemonade on a hot summer’s day. Therefore, to be remembered, you must go above and beyond. When you build that lasting relationship with readers, are you forging a connection between yourself and them. It can add not only monetary value to your success but also provide vital feedback and open doors to other revenue streams.
Value through Influence
Authors are dreamers, and they dream big! Every author hopes that their book is going to be an instant success that will make them millions. The chances of that happening, though, are slim unless they have fans backing them up. Loyal fans are your biggest cheerleaders and influencers. When a reader loves a book, they share it with others. They talk about it, text their friends, post it on social media, and more. Their enthusiasm expands your audience and your revenue.
Reader Feedback
When you create a lasting relationship with your readers, you are essentially creating a database that holds priceless information about your readers’ demographics such as age, gender, location, preferences, and more.
However, it is more than just a database because it is interactive and engaging. Your readers will supply you with valuable feedback about your work. They will inform you about what they liked and didn’t like as well as what they want to see you publish next. This information can be used as inspiration for additional revenue streams.
Additional Revenue Streams
“And they lived happily ever after.” This doesn’t have to be the end of your revenue possibilities. As we said above, your readers will tell you what they want. Many books have the potential for additional and/or more in-depth content, which can be achieved through an additional book or an eLearning course.
When you have built a lasting relationships with your readers, they will want to engage further by buying whatever you release next.
Now that you understand the importance of building lasting relationships with readers, you likely want to know how to do it.
Digital Content Creators Can Help!
It’s no secret that publishers and independent authors know the value of eBooks as part of their book marketing strategy. We produce hundreds each year.
What is less well known is that the latest trend in content consumption is that readers (especially Gen Z) are demanding a more immersive engagement with today’s content than is currently being offered by eBooks.
Digital Content Creators develops eLearning courses for authors that expand their content with engaging and interactive participation that provides a richer and more substantial experience.
Contact us today to schedule a free consultation to learn how we can help you expand your audience, build revenue, and forge a lasting relationship with your readers.