How Content Consumption Has Changed
Content has always been king, but another old saying applies as well: ‘If a tree falls in the forest and nobody is around to hear it, does it make a sound?.’ These days, the saying could read: ‘if you create content, but nobody consumes it, is it still king?’
In today’s world, individuals want to access content anytime, from anywhere, and on any device.
Not so long ago, the only answer to this was to create an eBook, which is still an effective way to ensure your audience can access your content digitally. However, publishing an eBook isn’t always enough.
Clients, prospects, and readers prefer more interactive, entertaining, and immersive content.
Any content creators who want to attract and retain their audience must present content in a way that will hold their attention and actively engage them.
The New Content Paradigm: Don’t Get Left Behind
It is an exciting time to be an author. We are in the midst of the most significant shift in publishing options since the advent of self-publishing. Therefore, it is essential to be aware of all your publishing choices to decide which is right for you.
How to get a Major Publishing Company to Publish your Book: Part One 📘
Some facts and questions to think about.
Research shows that 81% of entrepreneurs say they have at least one book in them and realize that publishing a book can help drive business, add income, and bring recognition to their business.
But whether you should publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.🎯
Two problems you will be facing no matter which way you decide are:
1️⃣ There are nearly 2 million self-published books every year, so how do you compete?
2️⃣ Would you be accepted by a renowned publishing house?
Here are some questions to ask before deciding how to publish your book:
💥 Do you need the prestige of a commercial publisher?
💥 How big is your potential audience?
💥 Is your book time-sensitive?
💥 Do you require an advance?
💥 Do you have the time and expertise to handle the technical details?
How to get a Major Publishing Company to Publish your Book: Part Two📘
Should Entrepreneurs Self-Publish or Commercially Publish Their Book ❓
Think of approaching a publisher the same way you would a potential investor, and create a compelling marketing plan.
Besides including 2 of your best chapters, here’s what else you need:
✔ An Overview - Outline your credentials and describe the contents of the book.
✔ Your Profile - Describe who you are and why you are the right person to write this book.
✔ Competitive Books in the Marketplace – Show that similar books are selling and that yours will fill a void they missed.
✔ Summary of Chapters – Include a brief outline of each chapter, the order they'll be written, and why it’s important.
✔ Marketing Plan – Explain how you'll partner with them and your detailed plans to sell a huge amount of books.
✔ Build a Platform – Have a website and a social media campaign that aligns with your strengths and goals.
👉👉 Why Should Entrepreneurs Self-Publish?
🕴 Are you an entrepreneur curious about publishing a book but are worried that you don't have the time or that it won't be worth it? I am here to tell you that it is worth it, and here are 4 reasons why!
💻 A Growing Digital Market
Let's be honest; everything is turning digital. Bookstore sales are down, but eBook sales are skyrocketing. The ease, speed, and fun of downloading and reading an eBook have many individuals turning away from traditional book markets.
💰 A Larger Check
You make more money self-publishing than through traditional publishing. With publishing companies, you may get 10%-20%, but you can get up to 70% with self-publishing. Sale for sale, you will make a lot more!
👨👩👦👦 A Generation of Warm Leads
If you are creative, you can spin your book to generate more leads through your website via free previews and download incentives. Even if they don't end buying the book, you will have another email subscriber.
🌍 A Worldwide Marketplace
You can sell to the whole world with eBooks; a bigger market means more exposure and more sales!